WHAT YOU SHOULD KNOW BEFORE YOU HIRE AN SEO COMPANY
Before you hire any SEO company, you’ll probably want to have a grasp on a couple things:
1. The average value of a new case
2. Your average closing rate
You don’t need to know the exact figure down to two decimals, but it is helpful if you have a pretty good idea of where you are with those two metrics.
Why do those numbers matter?
Because we aren’t kidding when we say we don’t want to waste your time or your money.
The average value of a new case in some practice areas (personal injury for example) is big enough to overcome a lower-than-average closing rate, and still generate a phenomenal ROI.
However… if your firm’s average case value is on the lower end of the spectrum, the percentage of phone calls and leads that you’re able to convert into new clients becomes exponentially more important.
Simply put, if your closing rate sucks and your average case is less than $5,000, we need to be able to help you improve your intake process.
We can definitely help you get better at converting more people into clients, but we have to know that you are committed to improving that part of your business… or you’d just be wasting your time and money.
So if you’d like to have a conversation about the goals you have for your firm, and find out if we can help you – WITH NO SALES PRESSURE, let’s schedule a time to talk about your firm, and look at the competitive landscape in your market.
And in case you’re wondering… no, you won’t have to worry about some sales weasel stalking you on LinkedIn afterwards. Promise.