What Is SEO

What Does SEO Actually Mean?

S.E.O. is an acronym that stands for Search Engine Optimization

Now you know that SEO means search engine optimization, but you’re probably still wondering just what it is that needs to be optimized on your website, and how the process works.

Let’s start with what the elements are that need to be optimized if you want to rank in the top spots of the SERP’s (search engine results pages) so you can start capturing more leads from local search?

You know, the online leads that your competitors are bringing in every day.


Is it the content? Is it the way your website is designed? Or could it be the backlinks pointing to your site?

Yep, you betcha, and yes ma’am (or yes sir) – SEO is every one of those things, and a whole lot more.


Search engine optimization for any website is definitely a process, and it’s important to have a well-formulated plan before you embark on your campaign.


The ability to interpret the SEO landscape can be considered an art in many ways, and yet the strategies and tactics involved are definitely a science.


What is the goal of SEO?

Every business needs their website to rank in the top three positions of Google’s Maps 3-Pack, and no worse than the top five positions in the organic listings that appear just below the local search results.